The Rise of Male Nannies in the UK: Breaking Traditional Norms in 2023

Gone are the days when childcare was seen predominantly as a female-oriented career. In 2023, the UK has observed an increasing shift towards male nannies, affectionately dubbed as ‘mannies’. Working parents today are more receptive to the idea of hiring a manny, embracing the diverse perspectives and experiences they bring to childcare.

Gone are the days when childcare was seen predominantly as a female-oriented career. In 2023, the UK has observed an increasing shift towards male nannies, affectionately dubbed as ‘mannies’. Working parents today are more receptive to the idea of hiring a manny, embracing the diverse perspectives and experiences they bring to childcare.

Recent surveys indicate a pronounced shift in public sentiment towards mannies. A staggering 94% of participants expressed openness to hiring a male nanny for their children, with approximately 20% mentioning they knew someone who had done so. Moreover, the increasing visibility of mannies is evidenced by a rising number of agencies specialising in placing male caregivers.

Notably, celebrities such as Britney Spears, Jemima Khan, and Gwyneth Paltrow have been open about hiring male nannies, amplifying media and public interest in the trend. But what’s driving the growing acceptance of the ‘manny’ in the childcare domain?

Matthew Black, a seasoned manny with over a decade’s experience, sheds light on some reasons. According to him, many working mothers prefer mannies as they can provide a different kind of companionship for their children, particularly boys. Mannies often embrace a hands-on approach, willingly engaging in outdoor activities and bonding seamlessly, often perceived as an elder sibling figure. This nurturing yet playful dynamic can be especially beneficial for children, promoting a healthy balance of care and recreation.

While it’s essential to acknowledge the historical prejudices faced by male caregivers, there’s a pressing need to debunk myths surrounding them. Black highlights the previously held notion associating male caregivers with concerns about child safety. Comprehensive studies over the years have continually shown that the gender of a caregiver doesn’t predispose them to inappropriate behaviour. Comprehensive background checks are standard across the industry, ensuring that all nannies and mannies meet the highest professional standards.

Embracing the value of diversity in childcare, more men are now exploring and thriving in roles traditionally reserved for women. As society continues to evolve, the representation of male caregivers underscores the broader narrative that caregiving, in all its forms, is a universally shared responsibility, transcending gender norms.


The Manny Poppins Phenomenon

Childcare is no more a career for the girls. Male nannies or mannies, as they are known, are increasingly invading what can almost exclusively be considered as a female turf. Working mothers are increasingly open to the idea of hiring mannies rather than nannies.

According to a survey, eight of ten parents replied that hiring a manny is more acceptable today than it was ten years ago. 94 percent of respondents said they would surely consider hiring a manny to take care of their children. And about 20 percent said someone they knew actually had a manny.

According to an October 2009 survey by Children’s Workforce Development Council, mannies form a miniscule 1 percent of over 30,000 registered nannies working in England. Though this number is small, what is worth noting is that more males are looking at childcare as a long term career option and have a strong commitment towards working with children.

Another trend in nanny business is mushrooming of agencies specialising in male nannies. Though there is a societal prejudice over males entering childminding business, the manny population is on a steady rise.

Some celebrities like Britney Spears, Jemima Khan and Gwyneth Paltrow are among those who hired the services of a manny and certainly had the media talk about it but there is also a general surge in the public interest about manny services. So why is there a sudden interest in manny poppins phenomenon?

Matthew Black, who has been in manny business for eight years, said that the threat of an attractive female spending so much time in the house is an issue to working mothers. Male nannies, on the other hand, do not offer any titillation to fathers and do not stoke the natural female insecurity, jealousy and suspicion in anxious mothers.

Mothers are also happy that their boys are at more ease with a manny than a nanny. Mannies do not mind to go out, get a little dirty and play with the kids a lot more than nannies who just tolerate the boys. Young boys relate to their female nannies as an extension of their mom rather than simply a girl. But with a manny, it’s different. He is like their elder brother and the kids tend to be completely at ease with him.

“The attitudes are really changing. Earlier when someone hears the words male nanny, the first thing that would probably come to their mind is paedophilia. Such popular anxiety is lessening and now people view a manny with more respect and admiration. The bottom line is, man or woman, anyone can do anything to your kid. To think that only men can be sexual predators and female nannies are safe can give you a false sense of security but this is not true,” Black said.

He has a point. The idea that male nannies might be a sexual threat to children is overblown. A 1988 study by Crimes Against Children Research Centre at New Hampshire found that women are more likely to abuse children at daycares than males. Another 1995 academic research paper found that 23 percent of female sexual abusers were babysitters and 8 percent were teachers, only 8 percent of the male sexual abusers were babysitters and none were teachers. A 1997 BBC report found that 86 percent of sexual- abuse victims were not believed when they complained that their abusers were actually women.

Male nannies realise that they are entering what is traditionally a female bastion and hence put a lot more effort than nannies in doing their job. They usually have more education and experience and hence a more verifiable history than nannies. The natural hesitation over male nannies also drives agencies to conduct a more thorough background check and ensures only the most qualified come out on the top.